There is an old saying that ensures that the enemy must be close by. Knowing how he moves, who is following him and what he says, is essential to know his strategies Colombia Phone Number List. Currently, new technologies have provided more and better tools to decipher the digital actions of competitors and know what their weak and strong points are.
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Here we share 5 strategies that will help you know the strategy of your enemy in the area of digital marketing :
I. Monitor your ads and find out what keywords are being used.
Among the tools you can use is Moat , a free tool that allows you to put the names of your competitors and know what content they have recently shown, as well as the location of their ads Phone Number List. Social Ad Ninja , for its part, is a platform that will help you learn about your competitors’ advertising on Facebook.
II. Analyze your keywords.
This will help you know what words have worked for them in their campaigns. Using Alexa Page Rank and Google Ad Planner , you can get a list of the most popular search terms of your competitors, that is: what are the keywords that work for them. We recommend using both tools so that you can have a bigger picture.
III. Know your position.
This means that you must know how people interact with your competitors’ portals and have information about unique visitors and ranking . SimilarWeb is a statistics monitoring platform that offers you information such as traffic sources, top content, mentions and more.
IV. Measure their popularity.
There are a series of tools that will allow you to know who is visiting your competitors’ sites just by inserting their URL. Open Site Explorer is one of them, a link search engine that offers data about the domain, external links, etc. You can also subscribe to their newsletters to find out what type of content they are sharing.
V. Monitor their social networks.
To fully understand your competition, you must know the level of mentions your brand has, the type of conversation it generates and the engagement it has generated with its audiences. The best thing in this case is to use a combination of tools like Topsy and Commun.it , which you surely know, but now you can use them to analyze your competitors. Here we present you an extensive article on social media monitoring.