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5 things to know about geo marketing

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5 things to know about geo marketing

One of the emerging marketing strategies , but which is estimated to be one of the fastest growing, is marketing based on geolocation. Foursquare , Facebook Places or Google Places for Business are the pioneers of this type of strategy that is put at the service of companies Namibia Phone Number List to promote their products based on the location of the consumer.

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With the rise of mobile devices, whose penetration advances day by day, geolocation marketing has become a very effective method to attract new customers and retain them Phone Number List,

1. What is it?
The geo marketing is one of the areas of the marketing Solomon (Social, Local and Mobile), the principles that is moving the industry today.

2. How does it work?
Businesses can direct their ads to consumers at the most important moment, which is when they are right in front of the establishment that is being advertised.

3. Advertising “disguised”
In addition to location, a social component is also used in which each person who visits an establishment shares it with their friends and networks. This type of advertising is more effective because it is not the company that has paid to advertise in an intrusive way, but rather it is based on a type of recommendation and a natural buzz .

4. The strategy
The geo marketing helps develop and implement strategies based on attractive business reality: attract new customers or encourage visits by regulars.

5. Added value
Strategies based on these methods differentiate themselves from their competitors by offering rewards to loyal customers, personalized discounts and promotions that combine physical point of sale with digital methods.

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