Mobile devices such as smartphones and smartphones have revolutionized not only the way of communicating but also the way of advertising and engaging with customers . These devices offer the audience a space for personalized experiences that cannot be achieved through other means.
More related notes:
Pinterest, another network with mobile advertising plans
Facebook offers user data to advertisers
5 keys to understanding Gamification Marketing
Spending on mobile games is rising steadily
Although mobile marketing is at its best, companies should not be submerged by its possibilities without first making an analysis of which is the best application to invest in advertising.
Therefore, it is essential to consider some principles before making an application strategy:
1. The best way I have found brands to communicate via a smartphone or tablet are the apps, as they are tools that the user decides to install and are less intrusive than a typical banner of advertising Phone Number List.
2.- The key to the success of an app is the frequency with which users decide to use it and not so much it lies in the number of downloads. Therefore, a marketing strategy that includes the development of an app must bet on a tool that is trustworthy.
3.- Users look for an application to be useful, that responds to their needs and that it can be used in a simple and frequent way.
4.- An app should be, above all, a simpler alternative to access certain information that could be obtained from a PC, but it would be more complex.
5.- In this sense, any marketing strategy on mobile devices must take into account the content that this app distributes, to know if they are in line with the target you want to reach.