At the end of 2013, electronic commerce in Mexico will have a growth of 42 percent compared to 2012, with which it is expected to reach a value of 121 thousand 600 million pesos, according to estimates of the Mexican Association of Internet (Amipci) . 3 benefits of attending a complaint on social networks Switzerland Phone Number List, How to offer a true mobile user experience? 5 things you should know about the shopper to avoid showrooming How to keep in touch with your coworkers while working remotely.
During the second National Congress of Digital Marketing, Francisco Ceballos, general director of Mercado Libre México , pointed out several curious facts about e-commerce that it is important to consider so that you can implement a strategy Phone Number List for your business, since it is emerging to be the best method to do business in the not too distant future.
Three-quarters of electronic commerce corresponds to tourism.
Every year it grows at accelerated rates, in 2012 it grew almost 50 percent and this year it is expected to grow more than 40 percent, representing a growth of more than double that of 2011.
Currently 1 percent of GDP in Mexico is generated by the digital economy, while in Argentina it contributes 2 percent and in the United Kingdom it is 7 percent.
More than 80 percent of people who buy online have already checked the brand’s portal at least once.
Fans are twice as likely to buy a product.
During his presentation, Ceballos highlighted four factors to develop a successful strategy:
Long term mink
Solid and scalable technology
Branding and site traffic
Passion and perseverance
He regretted that still the main challenge to overcome for e-commerce in Mexico is to eliminate the perception that it is insecure, “the data of the buyers is well protected,” he stressed.