From the point of view of the webmarketing strategy to be put in place, it is therefore now necessary to bet 100% mobile, to promote proximity through geolocation by increasing the possibilities for the members of these dating sites to cross paths at random. their daily activities. And then offer the tools to create a contact: flash, chat, sending virtual gifts … Gone are therefore the classic web marketing strategies. People look a lot on search engines on queries like “women seeking men in Montreal” (client case), but also are heavy users of their smartphones, even for dating. With 1.3 billion mobile phones sold worldwide, there is indeed a lot of fish in the sea! It is therefore imperative to bet on the mobile. FEATURES OF MOBILE DATING APPS FOR 2012 These mobile applications will have in common that they must have the following characteristics, otherwise, the members of these dating sites will not be attracted and they will not be migrated to their smartphones.
Fast in loading time; With clear and intuitive navigation between profile pages; With the same search characteristics as on the “mother” website; But it also has geolocation tools to create contact, as in more specialized applications such as Speed Dating, Yuback, Speedflirt or Wishide…; With intuitive management of contacts and messages to easily Georgia Email List appointments on the go from your smartphone; And above all, effectively and intelligently protecting user data to allow users to geolocate people in certain places, without being “tracked” at their home. This data protection is one of the main obstacles to the geolocation of certain Internet users; And with an application present as well on Android, IOS or Windows Phone . So much for the current trends in dating web marketing: mobility and interaction.
Features Of Mobile Dating Apps For 2012
With this technology, you have the ability to send a message to the right person, immediately read in the right place. By providing an immediate service that plays fully on this proximity, you thus become a provider of messages with high added value. Mobiles, augmented reality and connected objects- 2012 webmarketing trends for dating sites – June 4, 20202012 webmarketing trends for dating sites2012 webmarketing trends for dating sitesFRANCIS BEDARDAUTHOR 2012 will definitely be the year of the turning point for general dating sites like Meetic in France or Réseau Contact in Quebec, implying the choice of an effective web marketing strategy under penalty of being left definitively behind in a hyper competitive and very changing market.
This is also the case for many other sectors of the web … In fact, in 2010 and 2011, they suffered a general offensive with the launch of “niche” dating sites, specializing in a theme to guide meetings (religion, political orientation, community group, centers of interest, etc.) , which slowly nibbled away their share and dominance of the web dating market, whether in France, Belgium or Quebec. Trainer training WEBMARKETING TREND FOR DATING SITES IN 2012 To avoid being left behind, generalist sites must therefore take advantage of their competitive advantage, namely their very large user database, to be responsive, flexible and above all to adapt to the new expectations of Internet users with regard to web dating. The entire marketing mix should therefore be reviewed in order to bet on the three strong webmarketing trends of 2012 for meetings: The increased use of smartphones on a daily basis, and the transformation of Internet users into mobile users, even during meetings; Proximity and geolocation; Encourage the creation of pretexts for the meeting.
Webmarketing Trend For Dating Sites In 2012
Note: The SENDR interface is available in French and English. The screenshots shown in this article show both, depending on the language our customers use. We respect the confidentiality of our clients, which is why their names will not be mentioned in this article. HOW TO TAKE ADVANTAGE OF THE POTENTIAL OF CALLS AND SMS? As a global provider of voice and SMS services, we have seen thousands of campaigns pass through our platform. Rather than a presentation of these, we will explore together different creative uses that have been made of them and how they came together on SENDR. We will introduce you to each of the essential features that have contributed to their success. A POLITICAL MOVEMENT OF POPULAR INITIATIVE THAT SIMPLY MANAGES ITS LARGE COMMUNITY.This article is a summary of the white paper on mobile applications published by the agency 1min30…
Do you want to train in web marketing? Discover our training week. Trainer training 1. THINK UTILITY! Utility and practicality are the hallmarks of mobile applications. While most of them are free, users do not install them without a valid reason, so they are looking for more than free, quality that will interest them to facilitate their navigation and optimize their satisfaction. The applications that make the buzz are also those that offer a real practical and enriching experience at the same time. Localization is the most notable example, it facilitates research and makes it possible to offer local promotions and offers that will be of even more interest to mobile users. The mobile is a contextual tool , its use is therefore often nomadic, and linked to a specific activity. 2. BET ON OUTDOOR GEOLOCATION Democratized by smartphones, it determines the position of the consumer in order to transmit targeted and personalized information .